American Craftsmanship was practically dead for many years. Killed by consumerism, everyone wanted everything fast and cheap. The problem is that great products are neither of these things. As a result American Craftsmanship shrank in response to an influx of inexpensive, yet lower quality, alternitives. We Are pleased to be a part of a movement back to the American Craftsman, and you supporting us or living by this verse is also a gesture support for the movement we live for.
What this means to us is that our work is our duty. We do not work to brag about our products or to be better than others. Our duty is to work diligently at the skills that have been given to us, and to do it well. Sturdy Brothers lives by this.
-American Apparel 100% Cotton
-Heather Grey with Black Ink
Our quiet life t-shirt is a perfect representaiton of our brand.